He also offers a quick disclaimer that Intox-Detox does not prevent intoxication and it has a dose dependency. Their site refers to this as a "Pro Tip": the more you drink, the more Intox-Detox is needed. One suggested protocol is a serving of Intox-Detox every 4 to 6 strong drinks, with no further benefit being derived from more than 3 servings. And it goes without saying that there is a point where nothing can help you. "The product is for responsible drinking. It works amazingly to that end, but should never be used as a 'get out of jail free card' or excuse for binge drinking. The goal should always be balance in all things," says Bennett.
As the story goes, Bennett hit the wall in his mid-20's and started to experience worse hangovers. It's no secret that we don't bounce back as well, the more we age. He set out to find a product that would help and there was nothing on the market good enough.
"We literally took on one of the civilized world's oldest problems. And happy to say that we won." says Bennett.
After developing the product and sharing it with the close members of his Irish family, it was obvious they had developed something special, according to Bennett.
“I could tell from the first time I took Intox-Detox that we were on to something special. But the first time I gave it to my mom (now a business partner), her response was classic: How much money do you need?"
Over four years in business, claiming scores of happy customers and samplers, Intox-Detox is now developing new products like a daily liver support formula called Liverstrong, an all-natural energy drink with their herbal blend and even a line of protect-while-you-drink craft beers.