What is the Inner Circle?
A good friend of mine once told me that this company was perfect because it was the embodiment of my personality. I couldn’t agree more. I guess that’s why I love my job so much, because I get to be myself and get paid for it.
Allow me to expand on that, without writing my entire life story: I enjoy staying healthy with wholesome nutrition, as well as challenging, stress-relieving weight-training workouts & intense cardio. However, there have been times when I went too far, counting every calorie and forgetting to have fun in life. At other times, I have gone in the other direction – neglecting workouts and drinking a few too many beers and not enough iced teas. Anyone who remembers my tenure at Slippery Rock University knows what I’m talking about. I think we all did a bit of that in college, but I kind of made it into an art form, if I do say so myself. And art isn’t always pretty, but it certainly was educational. I also graduated with a pretty impressive GPA, considering my BAC!
The point is that both extremes made me unhappy. Life is about balance. And Intox-Detox is about helping people to balance fun with health. And hopefully, we do it with a little bit of tongue-in-cheek swagger, flawlessly-timed quips and a goofy spring in our step. That’s just how my friends and I roll. I don’t take myself too seriously.
One thing I do take seriously: HANGOVERS!
I hate them. And my goal in life is to banish them from the Earth. Maybe we’ll never get rid of them completely…but, 10 years of research and being the guinea pig for Intox-Detox has proven 1 thing for sure: there’s a lot we can do to help when we pay attention to the science.
(By the way, that’s not my ONLY GOAL in life; it’s not even #1. Being best friends with my daughter tops that list)
For the last 3 years I’ve been traveling across America promoting the Intox-Detox product and having a blast in the process. I met more people and took more plane rides in the last year alone than in my entire life up to this point. We gave out nearly 30,000 samples of Intox-Detox with 1 consistent result – Intox-Detox works. Yet, something has been missing and I couldn’t quite put my finger on it.
Thinking back on all those fun times, it’s the people that I enjoyed the most. I had the privilege to take some of my best friends and closest family members along for the ride – to the World Series of Beer Pong in Las Vegas, Spring Break in Panama City Beach, FL, the Talladega Geico 500, Police Week in Washington DC and so much more. My travels have been some of the best times of my life. We made new friends across the country who I consider to be more than customers. They are family. This Intox-Detox brand is about people. It always has been.
The Inner Circle is something I’ve been thinking about for a while. What if I could extend my family and include all of these amazing people? And keep expanding to add all of the new people we meet every time we go out into the world to promote Intox-Detox?
Sure, a lot of those relationships start out a little contentious, if I’m being honest. Most of the time it’s someone telling me that I’m full of crap. They tell me dehydration (learn more) alone causes HANGOVERS, or sugar, or any one of a million other different pieces of misinformation bumping around the internet these days. The reality is that most healthcare professionals don’t even fully understand what’s really going on with hangovers. And that’s okay; they have more important jobs to tend to – i.e. saving people’s lives. I’m the joker who spent 10 years researching hangovers. But it paid off. And whether you believe it or not, the proof is in the no-hangover pudding.
And nothing is more satisfying than going from “you’re full of crap” to the admiration and obsession that most users exhibit after their first magical Intox-Detox experience. Honestly, people look at me differently. And I like it. It’s probably because I was a shy kid who was always desperate for attention. But I don’t like to dwell on the “I told you so” of it all. Or try to act like I’m some kind of celebrity. I’m not. I’m a normal ass dude. I like to figure things out and educate people. And that’s my job. I love it. The new friends and free drinks just come with the territory.
I believe in this product. I take it myself every time I have more than a drink or two. It helps me. And people tell me all the time that it helped them. If nothing else, I love helping people. And when I find something great, my nature is to share it.
How do I share my success and everything I have learned from developing Intox-Detox with the world, and more specifically my friends, family and new friends who are becoming family?
My Intox-Detox Tribe
I have a tendency to want to give and give. I believe that when you give first you get so much more in return. And that’s why we have such loyal customers. (other than the fact that Intox-Detox works so darn well) Yet, we have to deal with the reality of our industry. We have to make money. I couldn’t care less about money as long as my daughter and my family are fed and safe. However, what money will do is allow me to develop more awesome products like our Intox-Detox Liquid Shooter and Energy Drink, which are both in R&D phase and looking for funding. This changing the world stuff isn’t cheap.
Yet, I know in my heart that the reason our brand exists and my inspiration for getting out of bed every day is the people in our circle. The Intox-Detox Inner circle allows them to lock in exclusive pricing that you won’t find anywhere else. Soon the extremely discounted coupon codes for Intox-Detox will be drying up to protect our business interests. The Inner Circle allows us to stay true to the fans and customers who knew us first. It also allows for so much more… Here’s just a few potential benefits.
Unlike Coca Cola or Dollar Shave Club, I know most of my customers; and we hang out on a pretty regular basis. Of course that will change as we continue to grow. But not for the Inner Circle. My goal is to extend my Intox-Detox family and include Inner Circle members in our events and excursions. Off the top of my head, I’d love to give away tickets for concerts, beer fests, wine tastings and even vacations and cruises. So that my closest friends and best customers can hang out with me and we can enjoy our growth and success together. I’m a big picture, big goal type of guy. I want to fill a whole cruise ship with Intox-Detox peeps and sail into the Caribbean for a week or two. Who’s coming with?
Look, not everyone is going to like you in life. In fact, if they do, there’s probably something wrong. If you get along with everyone, you probably have never taken a stand in your life. My point is that some people on Facebook just don’t get it. They come at me with moral judgments about drinking too much etc. For those who really know me, I’ve been too busy building Intox-Detox to be drunk all the time. Not to mention, I have a 3-year-old daughter. Half of the time I’m playing tea party and doing puzzles. At Intox-Detox events, drinking is literally my job. I always say it: Nobody trusts a skinny chef. And the “hangover pill” guy that doesn’t drink is not to be trusted either. Needless to say, I keep a balance in my life. I don’t care if some of them “get it” or not. But you guys get me. And I like that about people:) I want to have an exclusive Facebook Group where our tribe can do our thing and share Intox-Detox pictures, tips, tricks and experiences, without all the noise of the naysayers. We don’t want everybody. We want you.
I want to pass as much of the savings as I can onto the people who have been there all along. And the new people who get us and want to be a part of Intox-Detox. It’s your company too. I am a servant to my customers. What you want I will do my best to deliver. We are still working on coming up with a fair pricing setup for the Inner Circle. But my goal is to give you guys the best price possible and deliver so much additional value that the Intox-Detox product is practically free for you, like icing on the cake. And once you lock in that price, you get a box a month as part of your membership, with the option to buy as many additional boxes as you want. For example, if you had a wedding or an event planned, you might want to buy 8 or 10 boxes that month, rather than the one auto-ship box. And you would be able to purchase unlimited boxes at the exclusive price.
We will also share news and updates, sponsor events, visits breweries and wineries, give away Intox-Detox apparel and let you be the first to try new product samples. Hell, the way things are going and with the plans I have in store for Intox-Detox, we will also be hiring shortly. Who can I trust more than my Inner Circle?
In summary, my friend was right – Intox-Detox is me. I try not to take it personally when people don’t like the product or my vision for the brand. But if you don’t get “it” or me, then just move on. I want to focus on the people who made and continue making me and this company into what we are, as well as what we are going to be. I believe there are enough of us who “get it” to be plenty successful and have a great time in the process.
Above all, my vision for the Inner Circle is to be like a family. At the risk of sounding like I’m starting a cult, I really mean it. Success, celebrity and all the money in the world means nothing without people to share it with. You don’t have to tithe out to join my tribe. You don’t have to pledge allegiance, kiss the ring or bow to the crown. There’s no prima nocta up in this club. I just want a group of people who share in the ideals of Intox-Detox to gather and have fun and enjoy life together. If I can subsidize that by offering you the best price on the planet for Intox-Detox in the process, then so much the better.
Life is too short to spend not having a blast. And it’s damn sure too short to spend your time with negative people and a$$holes. We’re better than that.
I hope you will join my tribe and help me to create a better tomorrow for all.
Stay #LIVERSTRONG because #HANGOVERSSUCK!
PS: Check out a little video of me goofing around at the Talladega Nascar Sprint Cup Geico 500. I try to explain what causes hangovers by the fence while the cars go zooming by.